VIDA Interiors is a dynamic and forward-thinking interior contracting firm based in Riyadh, Saudi Arabia. While newly established as a brand, VIDA is built on over three decades of collective experience delivering high-end interior fit-out, turnkey interior contracting, and FF&E solutions across the GCC, with proven expertise across hospitality, healthcare, commercial, residential, and F&B sectors.
Timeless Modernity
This depth of experience informs VIDA’s visual identity. The logo direction embraces fluid, refined letterforms, symbolizing adaptability, elegance, and the seamless connection between structure and creativity. The chosen typeface is timeless yet modern, designed to remain relevant and impactful over time. Each curve and transition reflects the organic movement found in nature, architecture, and human interaction within spaces.The visual identity is intentionally minimal and typographic, emphasizing simplicity, precision, and elegance. Mirroring VIDA’s approach to designing and delivering refined interior environments.
This project was accomplished during my employment at Spearhead Marketing &
Communications s.a.l. where I worked as a Graphic designer.
Communications s.a.l. where I worked as a Graphic designer.
